I once saw on TV a thing about how businesses which offer too many choices of product actually do themselves a dis-service. Those that offer fewer choices actually sell more products. As evidence they set up a test stall selling jam products. When potential customers were presented with only 6 to 7 choices of jam, fewer sales were made compared to when they were offered only 3 choices.
We went to McDonald's today because my 4-year-old has been pointing it out every time we go past (thank you TV child-targeted marketing). So as a reward for not even letting out the slightest whimper when she had two booster shots at the doctor, we took her to get a Happy Meal.
What we were confronted with was a confusing array of choices. Waaaaay too many choices. Long story short, we aren't going back there again. Not only that, but their orange juice was more like water with a hint of orange cordial flavour. Even my daughter rejected it after one sip.
We went to McDonald's today because my 4-year-old has been pointing it out every time we go past (thank you TV child-targeted marketing). So as a reward for not even letting out the slightest whimper when she had two booster shots at the doctor, we took her to get a Happy Meal.
What we were confronted with was a confusing array of choices. Waaaaay too many choices. Long story short, we aren't going back there again. Not only that, but their orange juice was more like water with a hint of orange cordial flavour. Even my daughter rejected it after one sip.
